Gary Loveman and Harrah’s entertainment

When Gary Loveman, Professor of Harvard Business School was offered the position of Chief Operating Officer of Harrah’s, it raised many eyebrows. Gary was faced not only with the daunting task of channelising the performance of Harrah’s into a marketing – focused company but also to prove himself before the skeptical onlookers. He felt if he was on the right track, he could reach the coveted position of the CEO when the right time comes.
The Harrah’s business model was directed toward the gaming business, geographic expansion and customer service in sharp contrast to its competitors.